NANO’s design of the Mignon Faget retail location responded to multiple directives: to redesign and expand the store to meet the new tenant regulations set forth by the Lakeside Shopping Center; to improve the overall retail experience; and to showcase their new jewelry and home collections more effectively. Our design intent – in short – was to re-envision the entry sequence and comprehensive retail experience while embracing Mignon Faget’s core design concepts of marrying classic and contemporary.
The new 2,300 SF storefront and interior space aims to successfully illustrate Mignon Faget’s rejuvenated brand image while establishing a strong presence as the company’s flagship location within the Lakeside Shopping Center.
- Terri Dreyer
- Kristine Kobila
- Kelsey Chappuis
- Maria Ory
NANO redefined the showroom interactions and experiential components from a typical retail ‘behind-the-counter’ set-up to a more curated and collaborative environment that reflects the company’s new brand image and personality. We strategically designed and customized each display component to effectively support the retail experience for both the staff and clientele – custom, eye-level jewelry cases provide flexibility in showcasing Mignon’s numerous collections.
Inside, the space is reconfigured to an open floorplan with accessible and engaging sightlines. We expanded the back of house area consisting of administrative offices, a staff break-room, product inventory storage, and an updated restroom. The entry sequence is both bold and engaging, encouraging a collaborative environment. A dynamic seating area is available for customers to converse and engage with staff, much like the gathering space of an atrium or courtyard seen in classical architecture.
The Design Process
We began by determining the building constraints and new storefront shopping center regulations, as well as conducting an in-depth analytical understanding of the intended form and function of the space. Merging both classic and contemporary, the design is based upon a nine-square grid system that allows for effortless navigation. We then shifted the grid to allow for functional program requirements, open circulation paths, field condition layout of display, center entry, and a classical sequence. These components ultimately informed the placement of program and circulation pattern.
Next, we interposed a natural and organic design approach onto the classic grid. Drawing our form inspiration from Mignon’s Knot Collection, one of her most sculptural and iconic pieces, we are able to illustrate her history and creative processes, ultimately informing the custom ribbon sheath module that weaves throughout the space. This expressive and custom-built form reveals the iconicity of Mignon’s work – both visually and spatially – within the flagship store.