NANO redefined the showroom interactions and experiential components from a typical retail ‘behind-the-counter’ set-up to a more curated and collaborative environment that reflects the company’s new brand image and personality. We strategically designed and customized each display component to effectively support the retail experience for both the staff and clientele – custom, eye-level jewelry cases provide flexibility in showcasing Mignon’s numerous collections.

Inside, the space is reconfigured to an open floorplan with accessible and engaging sightlines. We expanded the back of house area consisting of administrative offices, a staff break-room, product inventory storage, and an updated restroom. The entry sequence is both bold and engaging, encouraging a collaborative environment.

The Design Process

We began by determining the building constraints and new storefront shopping center regulations, as well as conducting an in-depth analytical understanding of the intended form and function of the space. Merging both classic and contemporary, the design is based upon a nine-square grid system that allows for effortless navigation. We then shifted the grid to allow for functional program requirements, open circulation paths, field condition layout of display, center entry, and a classical sequence. These components ultimately informed the placement of program and circulation pattern.

Next, we interposed a natural and organic design approach onto the classic grid. Drawing our form inspiration from Mignon’s Knot and Bow Collection, one of her most sculptural and iconic pieces, we are able to illustrate her history and creative processes, ultimately informing the custom curved wall and point of sale that anchors the space. This expressive and custom-built form reveals the iconicity of Mignon’s design process and pieces – both visually and spatially – within the flagship store.